Snapchat came under fire on Wednesday after a new ad made light of Rihanna’s 2009 assault case with ex-boyfriend Chris Brown.
The image messaging and multimedia mobile application thought it would be fun to have users play a “Would You Rather” ad game with the options being: “Slap Rihanna” or “Punch Chris Brown.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But the app started to get digitally slapped when fans immediately started to attack the platform for its careless and inappropriate ad. Snapchat has since apologised for an advertisement that ran on the app, agreeing with critics that it “made light of domestic violence.”
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A spokesperson for the platform said in an apology issues to BBC News that the ad violates the app’s guidelines and ran “in error.” Though only US users saw the ad, it quickly made the rounds on Twitter.
Snap said, “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
Snapchat has been struggling this year, reportedly losing over a billion dollars in value after former Snap queen Kylie Jenner said she was “soo over” it following a controversial update. (One feature of the update is to make advertisements more prominent).
