Photo by: The Jamaica Star

Reggae singer I-Maroon says he bleached his skin to gain some much needed attention from Jamaicans.

Its no secret that only shock value can get you headlines in the competitive Dancehall and Reggae industry these days unless you’re a big artiste in the game.

I-Maroon known for his smash 2008 hit “Mi Salt” has admitted to lightening his complexion, and colouring his dreadlocks blonde and green to get the spotlight back on his career in his quest to avoid the one-hit wonder title.

The 45-year-old Rastafarian said he started beaching back in April by using products like tamarind gel and Idole Skin Lightening Cream and is already reaping the benefits in the streets since altering his image.

“Mi proud a di bleaching. Before mi did look like a 70-year-old, now mi look like 20. Every man has a right to do what he wants. Kartel tek a break from bleaching, so probably dem need me fi start it up,” I-Maroon told The Jamaica Star.

I-Maroon also addressed his Rastafarian critics saying that he is still following the faith and a Rasta at heart. “I’m praising Haile Selassie, and Haile Selassie is a well-dressed man. All mi do is go clean shave, and me keep mi locks same way, praise Jah same way, and me a live mi life,” he said. “I’m not gonna go too deep. It’s just a little lightening, and people love it and seh mi have the rich look now, so it a work.”

Meanwhile I-Maroon is looking for international success with his brand new track “Weh Nuh Dead Nuh Dash Weh” which is produced by Seanizzle Records.