Grace Kennedy Limited has officially signed popular dancehall entertainer Kemar ‘Ding Dong’ Ottey as its first non-athlete global brand ambassador.

Grace Foods, a subsidiary of the Grace Kennedy Group, said it first approached Ding Dong earlier this year to be the voice of their “Flava with A Beat” campaign that was aimed at refreshing the Grace Foods brand.

“I have been asked on numerous occasions why Grace Kennedy is not more involved in the creative industry and I always said that when the right person comes along I will sign a brand ambassador from the creative industry,” said Grace Kennedy Limited CEO, Don Wehby.

Watch YFN Lucci & Reginae Carter Chilling With Ding Dong Ravers In Jamaica

“I met Ding Dong recently and after speaking to him for two minutes, I knew that this is the gentleman I wanted for the brand ambassador for GraceKennedy. He represents what is needed in this day in Jamaica — a good role model to our youngsters with clean lyrics and positive vibes,” Wehby added.

Meanwhile, Ding Dong said “it has been a real pleasure to be a part of this company at every level. When I think about where I’m from and what I’ve been through and to know that I am now representing a brand like this is overwhelming.”