Koffee’s hit single “Toast” continues to make a splash internationally.
Koffee’s smash hit “Toast” is enjoying renewed life after being feature in a TV commercial. The song was recently featured in a new Life Water (LIFEWTR) ad which premiered in the United States.
This is only the latest endorsement for Koffee, after earning numerous praises from celebrities worldwide.
Koffee’s partnership with LIFEWTR seems like a natural fit as highlighted in their marketing policy. A quick look at the company’s website shows exactly why they chose the Jamaican for their product.
“We feature the captivating work of some of the boldest and most transformative artistes of today … That’s why every few months we launch a new series of LIFEWTR bottled water focused on a unique aspect in art – putting the spotlight on three new emerging artistes,” it read.
Koffee joins a prestigious list of Jamaicans to have their songs featured in commercials in the US. Some of the biggest names include Bob Marley, Jimmy Cliff, Busy Signal, Inner Circle, Sean Paul, Shaggy, and numerous others.
LIFEWTR is a premium bottled-water company that was acquired by PepsiCo Inc back in 2017.