Dancehall artiste superstar Vybz Kartel has been busy since the start of 2016.
The incarcerated ‘Fever’ deejay has dropped a slew of chart-topping singles, now-viral music videos, along with the recent release of his new album ‘King Of The Dancehall’ album which debuted at No.1 on the iTunes Reggae albums charts.
Now it seems the self-proclaimed ‘Worl Boss’ has no intention of slowing down as he is set to launch a clothing line for the summer, just weeks after his new ‘Gaza Vybz Rum,’ entered the market.
The VK (Vybz Kartel) line will sell a variety of ‘Gaza’ products including caps, shirts, and rags.
According to Kartel’s business associate, Michael Dawson, the brand will be marketed heavily on social media to fight against piracy, with the project being sold in selective stores.
Dawson added that the brand means a lot to Vybz Kartel, “He [Vybz Kartel] specifically said the youth who he wants to wear his clothing is the youth who always wanted to build a house for his mother and never have any money.”