Usain Bolt signs lifetime deal with Digicel

Jamaican track and field legend Usain Bolt has signed a lifetime deal with communications giant Digicel.

Bolt has been appointed as Brand Ambassador for the communications company after securing his legendary status as one of the greatest sporting athletes ever.

The charismatic sprint king completed his legacy by winning three gold medals at the 2016 Rio Olympic games, making it the third consecutive Olympic games he had completed the incredible feat.

Related: Usain Bolt Throwing A Javelin After The Rio Stadium Was Closed

According to Digicel, the deal will see Bolt represent the company as chief speed officer, engaging with customers from both a commercial and community point of view.

Digicel has remained a sponsor of the decorated star since 2004 when was a junior athlete, and says they are “honoured” to turn it into a lifetime partnership.

“Our relationship with Usain transcends sport – he is a unique human being who inspires millions of people across the world. As our Chief Speed Officer, we expect Usain to challenge us constantly to deliver awesome experiences to our customers be it from a product, service or community perspective.”