UK broadcaster shuts down for hour, asks viewers to exercise

One of Britain’s leading broadcasters has blacked out its programs for an hour in hopes of spurring viewers to get some exercise.

ITV shut down broadcasts on several of its channels Saturday morning as part of its effort to entice UK citizens to sports clubs, which are being opened for free this weekend as part of a national event called “I Am Team GB.”

Many viewers lauded ITV’s challenge to couch potatoes, describing on social media the activities they’d been inspired to do.

Others, predictably, stuck to their sofas and poked fun at the gesture, describing the blank screens as the best entertainment they’d ever seen on ITV. One viewer said his remote-control thumb had a good workout.

Share
Published by
Delroy Jackson
Tags: BritainUK

Recent Posts

Koffee Shows Some Skin In New Calvin Klein Underwear Ad

Koffee has sent tongues wagging after posing for Calvin Klein’s spring 2021 underwear collection.Earlier today…

3 years ago

Reggae Icon Bunny Wailer Dead At 73

Iconic Reggae superstar Bunny Wailer is dead at the age of 73.The legendary Reggae stalwart…

3 years ago

Bounty Killer Shares 2006 Unreleased Vybz Kartel Collab: “Good Looking”

Bounty Killer has teased fans with one of his unreleased collaborations with Vybz Kartel from…

3 years ago