Cover your lips in the colorful moods of the islands with Stay Golden Cosmetics; the 2yr old Caribbean owned and NYC based beauty brand that has the whole tropics talking. Former fashion model turned beauty boss; Danielle Edmond, leads the charge as Founder and CEO.
SGC’s latest collection “Island Girl” calls court in homage to Caribbean creole culture through pungent lip colors with titles you’ll recognize. The collection features 22 Matte Lip Shades and 14 Glosses with names such as Yardie, Tobago, Stupes, Bacchanal, Hot Gal, Soca and more. Stay Golden Cosmetics is proudly operated by Island Girl immigrants from across the Caribbean, so it was very easy to understand from where the inspiration derived.
“When we started in my apartment, there was just me and Darline. Two years later, we have moved into our warehouse where we now have 10 team players and a model squad of six ladies. Stay Golden Cosmetics is a movement, so I encourage all my divas to get in on this beauty formation.”
All the shades of the collection tells a unique story which is what makes this collection so special and nostalgic. Everything about the campaign reflected, was inspired completely by our culture. The music, the style, and the attitude; it’s a vibe!
“It was so much fun naming our gems. Once we formulated our core shades, we named them based on what came to mind first. We formed a case study group which comprised past Queens High School students and explained exactly the direction we were going in- Island Girl. I remember when we showed a particular shade, the response was right off the bat was “raeee”. So we had to name our very loud red lip gloss Raeee; the name truly reflects the shade.”
Stay Golden Cosmetics has been very successful in their growth for a company only 2 years old, and can quickly be included on the list as one of the newest leading beauty brands out of the Caribbean. SGC wants to connect more with the Caribbean and the diaspora along with their global growing following of 256k+ from all platforms.“While we are so appreciative of where we are right now and, thankful for the community that helped us get here, we would love to grow more by expanding into our Caribbean family.”- Danielle Edmond.
You may shop the full Stay Golden Cosmetics ‘Island Girl’ Collection at ww.staygoldencosmetics.com and follow them on social media at: