The Queen of Dancehall Spice has launched the “I Feel A Way” Challenge.

“I Feel away challenge is on,” Spice wrote on Twitter. “let’s clear somethings off our chest, Make your own video and let me know what makes you feel away use hashtag #Spiceifeelaway so I can post yuh feelings fi yuh Face with tears of joy,” she added.


Dancehall fans turned Spice saying “I Feel A Way” into a viral meme following her recent Instagram live video.

The “Head” singer went live on IG over the weekend and accused Walmart of racial profiling after she loaded up three trolleys and wanted to pay her total in cash.

“When mi tek out the cash and a count up the money…mi see a black woman run come from over Jericho, ‘Ummm excuse me, ummm, you know we gotta double count?’. She use one f**k-up word, mi neven know it, it coming like a dem store word where she a try fi seh di woman alone cya count di cash, somebody else haffi count which it has happened to me before when mi go Louis Vuitton and use mi cash…,” Spice said.

“So she come and seh somebody else haffi count di money, she count di money… She come back again fi seh they don’t have the machine fi detect if the money fake. You know mi a get ignorant now cause memba me stand up a di counter, you know the line long in deh cause a Christmas now so everybody a look…”

She grew upset after the woman questioned the authenticity of some US$50 bills, the Love & Hip Hop: Atlanta star says she went into her bag and took out more cash which the woman could choose from.

Spice says, three black women were involved in the process at Walmart, and one told her to not “feel a way” about it the horrific situation.

“Yes, mi feel a way,” said Spice. “Yuh see if mi did white, sad to say, she woulda expect seh mi coulda have so much money. But she don’t know mi, she don’t know seh a Spice, she just see a likkle black girl come wid di three trolley a cash out and she see cash so she tun eediat. She black enuh, but true society done embed it inna our mind already seh we nuffi have so much money and we nuffi push out three trolley outta Walmart.”

“I say, ‘I feel a way, I feel a bloodcl**t way’… Mi seh di Jamaican just come outta mi. Mi seh, ‘Lady, I don’t care weh yuh waan seh, I feel a way’.”