Spice’s captivating new music video ‘Black Hypocrisy’ earned more than one million views in its first 24 hours.

The Spice and Xtreme Arts-directed video was released on Tuesday following the Dancehall entertainer breaking the internet with her light skinned photo.

Black Hypocrisy speaks on colourism in the music industry, the track is featured on Spice’s upcoming ‘Captured’ mixtape. In the song, the “Gum” deejay reveals that for years she had to deal with harsh criticism about the colour of her skin, often by those who were the same complexion as her. Pointing out that black people are very critical of their own kind, Spice urges people of colour to love the skin they are in.

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“I think I am mostly called black by my own race, and I am trying to please them so I am going to see what they have to say now,” she said during an interview, adding that she has never received certain comments from other races, because “it’s always my own people saying ‘she black eeh’,” among other distasteful descriptions.

Spice revealed that she is using herself as a tool to show what will happen if people continue to discriminate based on skin tone.

Watch Spice ‘Black Hypocrisy’ music video below.