Shenseea has signed a brand new endorsement deal with Boom Energy drink.
The corporate endorsement is the latest for the “Loodi” deejay. She is currently a brand ambassador for Campari Jamaica and has had deals with Pepsi and telecommunications giant FLOW.
Shenseea remains one of the most marketable figures within Dancehall and she says this is no accident. She says this is no accident as she remains focused on securing the bag and not the ‘noise’ of the market.
“We don’t focus on the noise, we try to make our own noise as far as business deals are concerned. Romeich Entertainment is one team, one dream, so they help me to stay focused on my goals and not the noise. All I do is stay focused on my music and let the work speak for itself,” she said. “I’ve been dropping a lot of songs which have been creating a lot of noise for me, so I don’t have to.”
However, the “IDKW” singjay was quick to point out that her success was a result of hard work and teamwork.
“All I have accomplished is based on hard work and dedication, as well as the fact that I’m a part of a team,” she said.
“Romeich Entertainment is a great team that works a lot with these corporate companies, and manager-wise, Romeich is very aggressive, so he always gets the job done. He has great ideas on how to incorporate the artiste with the brand, and that’s how we keep winning as a team.”
The partnership with the energy drink will see Shenseea appearing in TV and print ads, as well as radio.
Shenseea says she is very happy with the partnership as it a good fit for both parties.
“It’s Boom’s 10-year anniversary, they are one of the leading energy drinks in Jamaica. I’m doing my thing as a dancehall artiste, so the partnership will be a good one. They are a product of Jamaica, and Shenseea is a product of Jamaica, so it’s a great match. I’m looking forward to what the future holds for us.”
