Masicka is currently enjoying international success after the music video for his smash hit single “They Don’t Know” was recently added to the rotation on BET Jams.
Founded in 2002, BET Jams is an American digital cable television network controlled by BET Networks and owned by Viacom Media Networks. The channel features hip-hop and urban contemporary music videos.
According to the Genahsyde recording artiste, his Genahsyde/Iamwav Records-produced single being featured on the station is a testament that authentic dancehall will always get the attention it deserves especially on the international market.
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Masicka also revealed that growing up as a child, he always hoped one of his songs would get featured on a BET programme and is happy that that dream has materialised.
“When I was growing up, I used to watch ‘106 and Park’ and always dreamt to have a song on there. Although ‘106 and Park’ is no longer here, BET Jams is like the next best thing. So to see my song a play with the hottest artistes in America is a good feeling,” he said. “I’m just going to continue to do authentic dancehall and just work hard.”
Released on February 28, Masicka’s “They Don’t Know” currently has over 3.5 million views on the artiste’s VEVO account.
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