Kranium has been at the forefront of the recent resurgence of Jamaican influence over American pop music with his signature blend of dancehall and R&B, a blend that comes naturally to the Jamaican-born but US-based artist. From collaborations with artists like Ty Dolla $ign, Major Lazer, and Tory Lanez to being tapped by Ed Sheeran for his “Shape of You” remix to having Drake cover his music on stage, Kranium has become the centerpiece of this cultural exchange.
Following the release of his viral single “Meet & Beat” last week, Kranium is back today to share a new video. The previously released single “Can’t Believe,” which features Ty Dolla $ign and WizKid, receives a visual treatment courtesy of director RAGE that sees the trio gambling, womanizing, and celebrating in a tropical setting. It isn’t the first time this trio has linked up to create magic as they all appeared on Major Lazer’s “Boom” and Ty Dolla $ign was previously featured on one of Kranium’s biggest hits “Nobody Has To Know”. Given the history between the artists, it’s no surprise that the video shoot turned into an all out party when the three reunited.
“Can’t Believe” is already approaching 4 million global plays on Spotify and is currently on Apple Music’s Dancehall Bangers playlist. In the UK, the single has seen considerable support on the BBC 1Xtra and Capital Xtra playlists. Meanwhile, in the media, The FADER included it in their Songs You Need In Your Life feature, 2 Dope Boyz said “Kranium is aiming straight for the summertime party scene with this one”, and HypeBeast wrote that Kranium is “bringing new light to modern day reggae dancehall”.
Kranium’s new EP The Spark is due later this summer via Atlantic Records, and he is coming off of a successful string of European shows. He has also announced several festival performances for the summer, including OVO Fest, the West Indian Independence Celebration in Hartford, and Hot 97’s On Da Reggae Tip in New York.
Recently it was announced that Kranium will be featured on Bebe Rexha’s All Your Fault: Pt. 2, set for release on August 11th, and he is also on UK sensation Kojo Funds new single “My Wish.”
Watch the new video for “Can’t Believe” Ft. Ty Dolla $ign & WizKid Below.