Konshens and Machel Montano enjoys international success with Bacardi USA’s new summer commercial.
The International Dancehall artist and Soca Superstar teamed up with American electronic music trio Major Lazer to release a new banger ‘Front of the Line’ last week.
The single is the official soundtrack for Bacardi white rum’s new ‘Summer Heat’ advertisement which was aired on Sunday night during the NBA 2017 finals between The Cleveland Cavaliers and Golden State Warriors.
Related: Popcaan Featured In New Coca-Cola Commercial
Shot in Havana, Cuba, the commercial shows the people of a vibrant town make their way down the street to a bar serving Bacardi cocktails garnished with fresh orange slices and mint leaves. As they pass a street vendor and a traffic controller, their dance moves play in a loop. Bacardi invites us to break free for summer, highlighting its Superior and Banana rums.
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