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Kanye West’s new deal with sports giants Adidas could potentially turn the fashion designer into a billionaire, claims TMZ.

The deal with the German sportswear company was announced on Wednesday, and was described as the “most significant partnership between a non-athlete and a sports brand.”

The deal will see the opening of Yeezy retail shops around the globe. West will also be granted responsibility for designing athletic wear for basketball and football players.

Related: Kayne West, Adidas expand partnership for Yeezy line

According to TMZ the deal could be worth up to a billion dollars for West, who’s previous Adidas deal was $10 million signed in 2014.