Jada Kingdom is hoping to emulate some of the biggest names in the music industry by tapping into her numerous alter egos for creative inspiration.
The “Love Situation” singer, who is being touted as the next big thing out of Jamaica, is following in the footsteps of superstars such as Nicki Minaj and Beyonce who openly display separate personalities through their music.
According to Kingdom, she is actually a very shy person by nature, which can be quite challenging for her as a performing artist.
The 19-year-old singer says she has overcome this hurdle by allowing her inner alter egos to assume control of her musical output although it may seem unorthodox or downright crazy to some people.
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Kingdom says she has two main personalities which she displays through her music, which she has labeled as ‘Twinkle’ and ‘Sally’.
According to Kindom Twinkle is by far the more aggressive, vulgar and raunchy of the two, as she is able to do things she could never naturally do, while Sally remains the more fun, emotional and creative writer.
The interesting tactic move is not totally uncommon in the music industry as many big-name acts such as Beyonce, Nicki Minaj, and Young Thug have recently introduced the world to the styles of their alter personalities to great success.
