Dancehall/Reggae entertainer Christopher Martin is now an ambassador for PUMA.

The “Big Deal” singer recently signed a new deal with the sportswear giant which will see him representing the brand and Jamaica on a global scale. Martin joins the ranks of his close friend, eight-time Olympic gold medallist Usain Bolt, one of PUMA’s most well-known representative.

Christopher Martin burst onto the music scene 15 years ago when he won the Digicel Rising Star talent show. Since then he has been expanding his brand into the Caribbean and South America, United States and Europe.

Martin says the feeling is great to know that he grew his brand so big that he is now representing a company like PUMA. “It’s a welcoming and wonderful feeling to see that brand Christopher Martin has been growing on such a global scale that it is now teaming up with an internationally known brand such as PUMA,” Martin said. “It continues to speak volumes that we are doing some things along the right path, and I will represent PUMA as best I can.”