Bounty Killer is starting well with Martell cognac.

The veteran Dancehall entertainer known for his admiration for Hennessy, recently confirmed a new deal with Martell. “Get familiar from KARTEL to MARTELL starts WELL!! #LEGENDmeetsLEGACY #MAKEurSTATEMENT |Martell ITS A PARTY June 15th UDC Car Park Water front,” Bounty wrote on Instagram.

Martell cognac is set to relaunch in Jamaica after being absent for many years and Bounty Killer welcomes the brand to the premium dancehall space with open arms.

The “Down In The Ghetto” deejay’s annual event ‘It’s A Party’ will be sponsored by Martell.

Martell is one of the world’s oldest cognacs and, accordingly, prides itself on an audacious legacy and collaborating with icons and cultural legends like Bounty Killer.