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Apple is reportedly considering an acquisition of Jay Z’s streaming company Tidal, according to The Wall Street Journal.

Apple reportedly opened discussions Tidal into a possible acquisition, as they view the move as having great potential to beef up their streaming service Apple Music.

Tidal has a reported 4.2 million paying subscribers, and boasts a unique relationship with several top selling artiste including Kanye West.

According to the Journal, discussions may not result necessarily result in a deal, and a Tidal spokesman even dismissed the talks as rumours.