Prime Minister Andrew Holness is making big plans with Joe Bogdanovich on how to transform Jamaica into the premier entertainment destination in the Caribbean.

The Prime Minister took to Instagram earlier this week to post a photo of himself and the  Downsound Records CEO at Jamaica house holding a discussion about entertainment tourism.

I spent some time earlier this week in discussion with one of Jamaica’s main investors in the entertainment sector, Mr. Joe Bogdanovich,” said Holness, “We spoke about his ideas to expand the industry, making Jamaica the premiere entertainment destination in the Caribbean. I am confident of our prospects in that regard and look forward to working with him.”

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Several persons took to social media commending the move while also offering their own advice. “Musical theater in downtown Kingston. Live concerts. Sounds like a plan,” one person posted while another said, “It’s a good look for our country.”

Bogdanovich, who is also the director for Reggae Sumfest, has long been one of the prime investors in the entertainment industry and has frequently advocated for the government to through their support behind Reggae/Dancehall music.