Female Dancehall artist Spice has landed her first ever corporate endorsement deal.
The “So Me Like It” deejay has signed on to become the latest marketing ambassador for Italian wine company, Sperone Moscato, which is distributed locally by Select Brands Limited.
The deal will see the popular female deejay’s likeness and image being used to promote the brand, as well as her actively promoting the product to her fans. This she says will be quite easy, as she already a lover of the product.
The deal marks the first time the deejay has partnered with any corporate entity, as she refuses to dilute her hardcore Dancehall persona to suite endorsement deals.
Spice Lands Collaboration With The Queen Of Rap
Spice says she only decided to accept the company’s lucrative offer after learning that they had no issues with her image whatsoever. This she says convinced her that they believe in her brand and supportive of authentic Dancehall culture.
