Spice has created Dancehall history with the release of her brand new “Black Hypocrisy” music video.
The visuals for the track clocked over one million views on Youtube in less than 24 hours following its release on Tuesday.
The newly crowned “Queen of Dancehall” dropped the visuals after she went viral earlier this week when she uploaded a light skinned photo to her Instagram.
Black Hypocrisy tackles the issue of colourism. In the song, Spice reveals that for years she has had to deal with harsh criticism about the colour of her skin, often by those who were the same complexion as her. Pointing out that black people are very critical of their own kind, Spice urges people of colour to love the skin they are in.
“I think I am mostly called black by my own race, and I am trying to please them so I am going to see what they have to say now,” she said during an interview, adding that she has never received certain comments from other races, because “it’s always my own people saying ‘she black eeh’,” among other distasteful descriptions.
The visuals is currently the number one trending video on Youtube in Jamaica. The Spice and Xtreme Arts-directed cut is also trending in the United States, Canada and United Kingdom, the first Dancehall visuals to chart on the streaming platform across the world.
Spice also gained huge publicity following the release of her music video which was reported by TMZ, Essence Magazine and Daily Mail.
“Yessss mi frighten baaad 🤣🤣🤣🤣🤣mi a trend all over the blooodcl****t world a how mi ago sleep tonight🤪,” Spice on her IG Page.
Black Hypocrisy is featured on Spice’s upcoming mixtape ‘Captured’ due November 2nd. The project will feature singles like “Under Fire,” “Yaaas Goodie,” “Gum,” and “Romantic Mood.”