Popular media personality, Simon Crosskill is in urgent need of blood as he prepares to undergo surgery for an undisclosed medical condition.

An appeal was made on Wednesday by his daughter, Danielle Crosskill, on social media platform Instagram.

“Hi everyone, my dad is undergoing his fourth surgery in four months and is in URGENT need of blood. Please, please donate if you can. Blood donations can be made to Simon Crosskill at the UWI blood bank or any blood bank islandwide, no matter your blood type,” she wrote.

Simon Crosskill is a veteran broadcaster. He joined SportsMax in 2012 after departing RJR Group, where he had served in various capacities for many years, including as group head of sports at TVJ, station manager for HITZ 92 FM, and as co-host of ‘Smile Jamaica’ alongside his close friend Neville Bell.