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Shaggy has launched his very own clothing line “Rae Town Apparel.”

The international recording artist pays homage to his Jamaican roots with the line which features hats, T-shirts, hoodies and tank tops – fans can also purchase stickers and enamel pins.

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Speaking on the inspiration behind the project, the “It Wasn’t Me” hit maker said “I was born and raised in Kingston, Jamaica … and if anybody knows about dancehall music and the cultural music of Jamaica, Rae Town is where the sound system culture came from.”

Person can shop on the apparel’s official website raetownapparel.com and benefit from their weekend sale which gives 30% off.