Sean Paul says the language barrier is one of the main reasons Dancehall entertainers fail to crossover in the international market.
Speaking with BBC Newsbeat reporter, Cherry Wilson, the “No Lie” hitmaker said its difficult for many local acts to make it big in the United Kingdom and United States music industry, as it is hard for some residents to understand hardcore Jamaican patois.
“I’m able to speak in a little tongue where someone can understand me,” Sean Paul said in the BBC interview. “Sometimes a lot of people still gravitate towards my music and say ‘I don’t understand what you’re saying’ but they get the gist of it. People speaking in hardcore patois, it’s kind of hard for people to understand so that’s a big factor.”
The Grammy-winning entertainer boasts success in the US and UK with songs such as Temperature, Gimme the Light, Deport Dem and Get Busy. Sean Paul also enjoyed a strong presence internationally through collaborations on songs like Cheap Thrills with Sia; Rockabye with Clean Bandit; Hair with Little Mix and Boasty featuring Idris Elba, Wiley and Stefflon Don.