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If you’re driving a red truck through downtown Jackson, Wyoming, you could be internet famous.

Live webcam video of a busy intersection near the Jackson Town Square has gripped the online masses. On Tuesday, more than 2,000 people were watching the stream on YouTube that usually has only about 20 watchers.

Red trucks are particularly popular among the many online commenters, although posters also like to point out pedestrians and other mundane happenings in a sort of online I Spy.

Bob Strobel of See Jackson Hole says his webcam is meant to promote local business. It’s been up since 2014, but only caught the eye of the online community a few days ago.