The Minister of Culture, Gender, Entertainment and Sport, the Honourable Olivia Grange, has announced Recording Artiste Etana as the first female recipient of financial support from the Ministry’s Artiste Ambassador and Tour Support Programme.
The Ministry has given Etana a grant of USD 5000 to support her 32-city tour of the United States.
Minister Grange made a symbolic cheque presentation to Etana on Thursday, February 8.
“Etana being the first female, is most deserving of the support. We (the Ministry) know it’s not an easy task for an artiste to tour for any length of time and cover expenses. Touring is more in keeping with promoting your work and not necessarily making money. It is about the development of your career and the exposure of your product,” Minister Grange said.
Minister Grange said the Artiste Ambassador and Tour Support programme aim is to strengthen Brand Jamaica through media, marketing and partnership.
“We believe that the Artiste Ambassador and Tour Support Programme is important to provide support to those artistes who are good ambassadors, who represent Jamaica well and whose music reflects the message of Reggae and that of Jamaica.”
Etana said she was grateful for the support and will continue to promote Jamaica as she tours. She also thanked Minister Grange for her continuous support of Reggae music
The tour, ‘Love over Everything’ is scheduled to take place from February 9 to March 31.
Unfortunately, Etana’s grant has not been well received from many Jamaicans. One man has since voiced his discontent claiming it is a waste of money. Watch below.