Foota Hype has broken his silence on H&M’s new controversial advertisement.

The Swedish multinational clothing-retail company came under fire on Monday after they released an ad showing a black boy wearing a hoodie that read “Coolest Monkey in the Jungle.”

Speaking on the incident, the Dancehall selector-turn-producer says the company messed up big time however he’s putting more blame on the boy’s parents.

Foota Hype Thinks He Saw Aliens Again

“Jah know some parents have no moral it’s all about the money for them smh h&m f**ked up big time but the parents are 10 times worst,” Foota wrote.

Surprisingly, Foota Hype’s comments have since been greeted with the full support of many Dancehall fans, “Yo cyaa beleive mi a agree wid supn weh Foota seh,” one fan wrote, while another added, “Finally this guy [Foota Hype] said something with sense like the aliens dem a lef him this year.”