On Monday, the chief executive of the Walt Disney Co. hinted at a new theme park ride to represent the record-breaking film, “Black Panther.”

Bob Iger shared the news at the Morgan Stanley’s Technology, Media, and Telecom Conference in New York, where he discussed the film and its positive impact on culture. In fact, Iger revealed that there is a high demand for the film’s character at the Disney Theme Parks.
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In the wake of the film’s success, Iger believes there may be room for a new “Black Panther” ride at the park, and at the very least much more merchandise for the fans and consumers.

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“No, we haven’t had a chance to build a ride,” he said. “Though I’m sure there are people who are working on it.”

“I pretty much guarantee that this coming Halloween and even Christmas, you know you’ll be seeing a lot of Black Panther merchandise,” Iger said, adding that the film is on track to becoming the company’s 12th billion dollar franchise.